How to brief an architect.

All good design starts before the designer.

It actually starts with you, the client because you are the source of the all important DESIGN BRIEF. Always pivotal and especially crucial on a large project, getting your brief right factors in design greatness exponentially.

I now offer a service to people who don’t know how to write a design brief.

If this is you, then perhaps I can help.

Get clear on everything from which way to orient your home on your site, to how you want the light control to interface with you and your family. It’s about planning early, before it gets expensive. It’s also about navigation, guidance and direction on how to get YOUR dream home.

I have developed a process of pre-design strategy to help people get that dream home without unnecessary compromises.

I call this consultancy service ‘Design Dreams to Built Schemes’.

Ever fantasize about a dream home? Who hasn't! But going from vision to getting it built can seem daunting. This service is a bridge for visions. The work we do together helps you over that tricky, unknown territory between dreaming your design ideals and hiring a design team to build them.  

I help flesh out, in words and imagery, exactly what is being dreamt of. We put in place the over-arching essence of all your design ideals. What results is a written Briefing Directive Document, laden with sketches and information, that will protect your fledgling dream at every stage of the project building process. 

I started using the term pre-designer in order to describe the work I was doing at this crucial stage of the building process. What I was seeing in the industry was that if we really paid attention at the beginning of a project then it would save enormous amounts of time, energy and money.

I've evolved my approach, putting this into practice in order to really make a positive difference. My pre design work is sufficiently holistic and creative because it happens at the intersection of these three things;

1. Conscious intention. (Aligning ourselves with the dream).

2. The energy of place, form and space. (Working with what is already there).

3. The arrangement of the material world. (Making decisions about style, language, function, proportion, texture, colour, shape and form).

Why is consulting a predesign strategist a great idea?

Getting totally clear on your actual vision, you begin to see the concept design on paper before it gets expensive. It’s cost effective. Through extensive experience both as an interior architect designing for corporate and private clients, as well as serving as Head of Design at a major real estate development firm, I understood clearly that the lack of interested attention to and at the VERY BEGINNING of a project had disastrous financial, aesthetic and functionality results. Feasibility studies are terrific and I love to work hand in hand with all construction professionals who are stakeholders in a project but if the initial brief is too vague, not decisive and has unclear or missing directive information then that feasibility study is not going to deliver accurate findings. You can make changes later on any building project of course but it is expensive and sometimes cost prohibitive. For example if a concrete staircase or lift shaft is already built on site then it is impossible to change the floor to ceiling height at that stage with out stalling the entire project to replace and amend the landing positions.

For more answers on this theme go to Design Dreams to Built Schemes FAQs